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Thursday, December 8, 2011

Twitter Introduces Brand Pages

Twitter on Thursday announced a program for Facebook-style brand pages.

The announcement, which was coupled with the introduction of a major redesign, will expand the number of brand pages on the platform. Launch partners for the pages include American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney, General Electric, Hewlitt-Packard, Intel, JetBlue, Kia, McDonald’s, Nike, PepsiCo, Staples, Verizon Wireless, NYSE Euronext, Heineken, Subway and Paramount Pictures, specifically for the release of Mission: Impossible — Ghost Protocol.

According to a report in Advertising Age, such brand pages will let advertisers customize their headers to make their logo and tagline more prominent. “Brands can also choose to keep a particular tweet at the top of their time line, and that top tweet also auto-expands to reveal an embedded photo or video from Flickr, YouTube or other sources, without requiring the user to take action,” according to the report.

The new design also lets brands separate their @ replies and mentions, according to the report.

Twitter’s embrace of brand pages, which had been rumored since April, comes about a month after Google introduced brand pages for Google+.


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